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While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools.  Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications—sharing links, photos, videos, news and status updates with a growing network of contacts.

Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social networking sites.

Half of online adults ages 50-64 and one in four wired seniors now count themselves among the Facebooking and LinkedIn masses. That’s up from just 25% of online adults ages 50-64 and 13% of those ages 65 and older who reported social networking use one year ago in a survey conducted in April 2009.

Young adult internet users ages 18-29 continue to be the heaviest users of social networking sites like Facebook and LinkedIn, with 86% saying they use the sites. However, over the past year, their growth paled in comparison with the gains made by older users. Between April 2009 and May 2010, internet users ages 50-64 who said they use a social networking site like MySpace, Facebook or LinkedIn grew 88% and those ages 65 and older grew 100% in their adoption of the sites, compared with a growth rate of 13% for those ages 18-29.

Read the rest of this published study here

Många ser på sociala medier som en ny kanal. Det tycker Stefan Hyttfors är fel. Sociala medier är ingen ny kanal, det är ett nytt sätt att konsumera media.

– Det som händer nu är en enorm maktförskjutning. Webben består av människor som kopplas ihop. Vi går från ett massmediesamhälle till ett interaktionssamhället. Skiftet beror på att vi går från tryckpressens en-till-många-kommunikation till internets många-till-många-kommunikation. Utvecklingen är oundviklig, eftersom konsumenterna föredrar detta sätt att kommunicera. Sociala medier är inget val.
– Titta på Iran, eller på BP. Ingen kan kontrollera sina budskap. Det här sker underifrån. Om konsumenten har ett nytt sätt att hitta och dela information kan man som organisation inte välja bort det – man kan bara förhålla sig till det.

När organisationer tvingas möta de krav som den nya världsordningen ställer tror Stefan Hyttfors att dagens företagsstrukturer kommer att ställas på ända. Sociala medier kommer att påverka varje del av ett företag.

– Det blir en total organisationsförändring som kommer att vara enormt utmanande för traditionella organisationer. Särskilt de organisationer där hela internetarbetet ligger på kommunikationsavdelningen.

När omställningen sker beror på land och bransch. I Sverige har vi hög internetpenetration vilket innebär att vi har kortare tid på oss.
– Rätt vad det är kommer kunderna att förvänta sig ett svar på frågan ”Vad kommer räntan att vara på mitt lån?”. På Facebook. Vi måste börja omställningen nu och lära oss det här, annars blir vi tagna på sängen.

Read the rest of this article in Internetworld here

You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.

You’ve spent the day on the Internet — but not on the Web. And you are not alone.

This is not a trivial distinction. Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display. It’s driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule. And it’s the world that consumers are increasingly choosing, not because they’re rejecting the idea of the Web but because these dedicated platforms often just work better or fit better into their lives (the screen comes to them, they don’t have to go to the screen). The fact that it’s easier for companies to make money on these platforms only cements the trend. Producers and consumers agree: The Web is not the culmination of the digital revolution.

Read the full article in Wiered Magazine here

Databruken hos Telenors norske mobilkunder eksploderer, rapporterer selskapet selv i en pressemelding i dag.

I juli måned var det nær en million privatkunder som surfet på internett med mobiltelefonen – en økning på 14 prosent fra i fjor.

– Årsaken til denne veksten er nok i hovedsak at antall mobiltelefoner med berøringsskjerm har økt raskt, spesielt iPhone og telefoner med Android, og de utgjør nå 13 prosent av alle mobiltelefoner i Telenors nett, sier leder for privatmarked i Telenor, Svein Henning Kirkeng.

Halve Norge

Ifølge informasjon Teknisk Ukeblad hentet inn fra NetCom og foreningen Elektronikkbransjen før sommeren, er Telenor langt fra i noen særstilling blant mobiloperatørene.

NetCom kunne den gang fortelle at 20 prosent av deres kundemasse var smarttelefon-eiere, og anslo at 450.000 nordmenn er i besittelse av iPhone-modellen alene.

Ifølge Eirik Andersen i Elektronikkbransjen har kundebildet allerede endret seg betydelig siden så kort tid tilbake som 2009.

–Tallene er usikre. Men det jeg kan si rimelig sikkert, er at andelen smarttelefoner i den norske mobilparken i dag ligger mellom 30 og 50 prosent – og den øker svært raskt, sa Andersen til TU i mai.

Mobiltelefon øker mest

Selv om mobilt bredbånd-kundene fortsatt står for drøye 90 prosent av dataoverføringen i mobilnettet, viser statistikken at andelen dataoverføring over mobiltelefon spiser seg raskt innpå.

I januar i fjor sto mobiltelefonkundene for 2,6 prosent av den totale databruken, mens tallet for juni i år var 9,3 prosent

Telenor har de siste årene opplevd en formidabel økning i datatrafikken via mobilnettet.

Som følge av utviklingen bygger da også Telenor nytt mobilnett og vil ved utgangen av 2011 ha skiftet ut hele infrastrukturen for mobiltjenester.

Firedobling

Oppsiktsvekkende er nemlig også selve datamengdene blant de mest aktive kundene, ifølge Telenor.

I løpet av halvannet år, fra januar 2009 til juli 2010, steg antall brukere som laster ned over 5 MB i måneden med 337 prosent, nær en firedobling av databruken.

Allikevel er de fleste kundene i startfasen, og tre av fire kunder laster ned mellom 0,5MB og 5 MB i måneden.

Telenor lister opp en rekke faktorer som bidrar til trenden:

• Andelen mobiler med berøringsskjerm med én prosent i måneden.

• Antallet 3G-mobiler har snart passert 2G-mobiler blant Telenors privatkunder.

• Nye terminaler er bedre tilrettelagt for mobildata, med mer brukervennlige tjenester for vær, nyheter og musikk.

• Bruken av sosiale medier som Facebook og Twitter øker sterkt på mobiltelefon.

Unge og studenter drar opp

Telenors tallmateriale viser klare tegn til et teknologiskille mellom aldersgruppene.

To av tre unge kunder har i dag 3G-mobil. 70 prosent av studentene har 3G-mobil, mens 88 prosent av det Telenor omtaler som «godt voksne» foreløpig greier seg med en 2G-mobil.

I familier med barn er imidlertid andelen 3G-mobiler 62 prosent.

A new breed of coupon,  printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. While the coupons look standard, their bar codes can be loaded with a startling amount of data, including identification about the customer, Internet address, Facebook page information and even the search terms the customer used to find the coupon in the first place.

And all that information follows that customer into the mall. For example, if a man walks into a Filene’s Basement to buy a suit for his wedding and shows a coupon he retrieved online, the company’s marketing agency can figure out whether he used the search terms “Hugo Boss suit” or “discount wedding clothes” to research his purchase (just don’t tell his fiancée).

Coupons from the Internet are the fastest-growing part of the coupon world — their redemption increased 263 percent to about 50 million coupons in 2009, according to the coupon-processing company Inmar. Using coupons to link Internet behavior with in-store shopping lets retailers figure out which ad slogans or online product promotions work best, how long someone waits between searching and shopping, even what offers a shopper will respond to or ignore.

The coupons can, in some cases, be tracked not just to an anonymous shopper but to an identifiable person: a retailer could know that Amy Smith printed a 15 percent-off coupon after searching for appliance discounts at Ebates.com on Friday at 1:30 p.m. and redeemed it later that afternoon at the store.

Read the rest of this article in The New York Times here

Stephanie Clifford, Web Coupons Know Lots About You, And They Tell

Coupons from the Internet are the fastest-growing part of the coupon world — their redemption increased 263 percent to about 50 million coupons in 2009, according to the coupon-processing company Inmar. Using coupons to link Internet behavior with in-store shopping lets retailers figure out which ad slogans or online product promotions work best, how long someone waits between searching and shopping, even what offers a shopper will respond to or ignore.

The coupons can, in some cases, be tracked not just to an anonymous shopper but to an identifiable person: a retailer could know that Amy Smith printed a 15 percent-off coupon after searching for appliance discounts at Ebates.com on Friday at 1:30 p.m. and redeemed it later that afternoon at the store.

“You can really key into who they are,” said Don Batsford Jr., who works on online advertising for the tax preparation company Jackson Hewitt, whose coupons include search information. “It’s almost like being able to read their mind, because they’re confessing to the search engine what they’re looking for.”

While companies once had a slim dossier on each consumer, they now have databases packed with information. And every time a person goes shopping, visits a Web site or buys something, the database gets another entry.

“There is a feeling that anonymity in this space is kind of dead,” said Chris Jay Hoofnagle, director of the Berkeley Center for Law and Technology’s information privacy programs.

The coupons can be devised in ways that circumvent a ad service’s efforts to make information anonymized. By creating specific URLs for different searches, an advertizer or coupon provider can triangulate a mouseclick back to a specific person or at least specific IP addresses if and when they take definable actions.

Read the rest of this article at Stowe Boyds blogg here