Facebook Pages Become Customer Support Centers

As Facebook continues to balloon in size, so too do the audiences that find, “like” and engage with brands via their Facebook Pages. Tomorrow, customer service software maker Parature will release a Facebook application that will help brands enhance the quality of customer service they can provide via Facebook.

Parature for Facebook is designed to make a company’s Facebook Page double as a full-featured customer support center.

Parature joins the likes of Get Satisfaction and its Social Engagement Hub in bringing customer service software to businesses living inside the world’s biggest social network.

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