Archive for the ‘Barcode’ Category

Coupons Know Lots About You, and They Tell

For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers.

A new breed of coupon,  printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it. While the coupons look standard, their bar codes can be loaded with a startling amount of data, including identification about the customer, Internet address, Facebook page information and even the search terms the customer used to find the coupon in the first place.

And all that information follows that customer into the mall. For example, if a man walks into a Filene’s Basement to buy a suit for his wedding and shows a coupon he retrieved online, the company’s marketing agency can figure out whether he used the search terms “Hugo Boss suit” or “discount wedding clothes” to research his purchase (just don’t tell his fiancée).

Coupons from the Internet are the fastest-growing part of the coupon world — their redemption increased 263 percent to about 50 million coupons in 2009, according to the coupon-processing company Inmar. Using coupons to link Internet behavior with in-store shopping lets retailers figure out which ad slogans or online product promotions work best, how long someone waits between searching and shopping, even what offers a shopper will respond to or ignore.

The coupons can, in some cases, be tracked not just to an anonymous shopper but to an identifiable person: a retailer could know that Amy Smith printed a 15 percent-off coupon after searching for appliance discounts at Ebates.com on Friday at 1:30 p.m. and redeemed it later that afternoon at the store.

Read the rest of this article in The New York Times here

The future of shopping: What happens when walls start talking

Mobile strekkoder er den nye «kupongen»

En nyhet fra Already On og Barpoint skal gi markedsførere uante muligheter.

Det norske åpen kildekodeselskapet Already On forteller at de har laget en løsning for Barpoint Mobile som tar i bruk todimensjonale strekkoder i markedsføringskampanjer.

Strekkodene det er snakk om er en variant av såkalte QR-koder. Jens Christian Bang i Already On forteller til digi.no at de har valgt en standard som kan inneholde opp til 140 tegn, nok til en nettadresse. Andre varianter av QR-koder kan inneholde opptil flere tusen tegn.

– Strekkoden kan leses av en applikasjon på mobiltelefonen, ved at koden skannes av mobiles kamera. Lesingen sender mobilen til den aktuelle nettadressen. På denne siden kan markedsføreren innlede en dialog med kunden, for eksempel tilby rabatter på aktuelle produkter mot at man registrerer seg.

Läst hela nyheten (DiGi.no) här