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The Gutenberg Parenthesis | MIT World

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Scamville: The Social Gaming Ecosystem Of Hell

Last weekend I wrote about how the big social gaming companies are making hundreds of millions of dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough to understand what’s really going on with these games.

The real story isn’t the business success of these startups. It’s the completely unethical way that they are going about achieving that success.

In short, these games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience. Which is fine. But for users who won’t pay cash, a wide variety of “offers” are available where they can get in-game currency in exchange for lead gen-type offers. Most of these offers are bad for consumers because it confusingly gets them to pay far more for in-game currency than if they just paid cash (there are notable exceptions, but the scammy stuff tends to crowd out the legitimate offers). And it’s also bad for legitimate advertisers.

Read the full article  in TechCrunch here

Tom Peters

Talking Little Things with Tom Peters (Podcast)

Talking Little Things with Tom PetersThis content from: Duct Tape Marketing Talking Little Things with Tom PetersThis content from: Duct Tape Marketing Marketing podcast with Tom Peters (Click to play or right click and “Save As” to download – Subscribe now via iTunes My guest for this episode of the Duct Tape Marketing Podcast is management consultant and author of a dozens of books, including the mega best […]

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